To propose shared spaces for renting for individual entrepreneurs or companies, this is more than a matter of specialists. Indeed, 10 years after the arrival of the first shared space in France, the large "historical" real estate groups are finally embarking on the onslaught of this market. Their landing is already in operation, with an acceleration of the number of square meters available in the Île-de-France region that makes the heads turn.
The success of Coworkinging does not know the crisis
In 2008, the first shared spaces arrived in France. Four years later, the capital had 20 coworking spaces. Five years later, in 2017, they numbered 600! a multiplication by a factor of 30 that reflects the enthusiasm for these spaces in Île-de-France, as everywhere else in the world. The first burst took place in 2013 – 2014, with the bar of 25 000 m² of open spaces in one year in Île-de-France. A bearing again reached in 2016, and which should be beaten in 2017 according to the projections.
The large business districts established, such as the business district of Paris 8e, La Défense or even the pole of the Gare de Lyon-Bercy, passing by the " Silicon Sentier", former quarter of the workshops of garments, concentrate the Majority of open spaces. While these districts attracted only a quarter of the openings since the arrival of coworkinging in France, they now polarise more than 75% of the newly launched spaces since 2016.
How to explain this turnaround? with the arrival of international actors who do not hesitate to invest in business districts, but also with the revival of large real estate groups, which limit their risk taking by settling in areas already clearly identified, and With available buildings, to offer more hundreds or thousands of square meters.
In addition, large global groups are setting up their employees in offices rented by the month and shared with other companies. Coworkinging is no more than a matter of individual entrepreneurs, but a new way of organizing work, which interests the historical actors of the tertiary real estate. The need is real, the supply arrives.
Large real estate groups are betting on coworkinging
Bouygues Immobilier, associated with AccorHotels, and aims to accelerate the development of Nextdoor, specialist of these open workspaces, created in December 2014 by Bouygues Immobilier. Objective: To launch 80 collaborative workspaces in France and Europe at Horizon 2022. 10 to 15 openings per year are therefore planned from 2018, especially in the Paris region. " by the end of 2017, Nextdoor will operate 8 sites in France (among which the stations Saint-Lazare and Lyon in Paris, places in the first crown in Issy-les-Moulineaux, Neuilly-sur-Seine and La Défense, and Lyon Part-Dieu) and will count more than 4000 customers » Can we read about the Monitor site.
Another symbol of this arrival of giants in the world of Coworkinging, the land of the regions work on its own vision of the tertiary real Estate of tomorrow, and wants to propose an innovative solution! To show the innovative nature of its project, the land of the regions aptly organized a hackathon on the theme of the Office of Tomorrow (October 10 and 11, 2017).
Among the projects mentioned by the participants, a meeting room adaptable according to the needs of the day, or the integration of an intelligent assistant, developed with the Internet of the objects, able to inform the visitors on the offices Services available in real time.
coworkinging could enter a new disruptive era with the ambitions of the new unicorns of the sector as WeWork (last fundraising of 4.4 billion USD by SoftBank in August 2017) and the expertise of large groups who believe in this way of organizing work. With an increase of 34% in the number of self-employed workers between 2008 and 2016 in France (a trend that should continue ), Coworkinging has settled permanently in the landscape of Office real estate.