The Viva Technology Lounge (VivaTech) is held for three days in Paris. A central event in the digital world, which places the capital at the center of the world of "tech" for a few days, with many patrons of companies from all over the planet, including Mark Zuckerberg, founder of Facebook.

With VivaTech, Paris becomes the capital of digital

For its third edition only, the salon VivaTech continues to make talk and attract the big names. An appointment that has become established in the planet Tech, and that allows to discover the technology of today and tomorrow. Organized by the Publicis and Les Echos groups, it displays for 2018 a complete programme, among renowned speakers, first-class conferences and new innovations or new services presented.

Virtual reality, robots, connected objects. From the start-up to the big groups, no one misses this great rendezvous "made in France". "VivaTech is the only event in the year when there are so many different backgrounds to talk about innovation, particularly digitally related," says digital secretary of State Mounir Macedo. France needs to raise start-ups at home and its champions go international. What is happening with the great transformations brought about by digital is the very redefinition of our society, of our economy, of our political, productive, cultural model... ».

VivaTech, the blue white red?

With 8 000 companies to go, and some 80 000 visitors expected (the first two days are reserved for professionals, and on Saturday to the general public), the VivaTech Lounge hangs from these airs. is the digital mass, held in Las Vegas, in the process of finding a comparable European version?

According to The Advertiser Maurice Lévy, co-founder of the event, this was not the original objective. "I didn't want to compete with the CES in Las Vegas," says Maurice Lévy, "It was President Emmanuel Macron who wanted this competition."
Emmanuel Macron, documented on the subject of digital, is present at the salon VivaTech. Better, the day before the opening, he took the opportunity to invite the leaders of Facebook, Microsoft, Uber and IBM. A business lunch or a casual lunch? A little bit of both. As the RGPD enters into force, and scandals in the digital World multiply (data leakage, unsolicited exploitation, fake-news), digital seems in parallel the domain on which to bet for the future. So there is work to change this area so vast.

With Mark Zuckerberg (Facebook), Satya Nadella (Microsoft), Dara Khosrowshahi (Uber), Ginni Rometty (IBM), Bill McDermott (SAP) Alex Karp (Palantir) or Jimmy Wales (Wikimedia), Emmanuel Macron will talk about growth, employment, but also responsibility and Future. Commitments are expected by these giants. It is a great news that this change of mindset and this digital shift is taking place in France, in Paris!